When it comes to sustainability in the craft brewing industry, more often than not the focus is on ingredients. Organic and sustainable hops and malts are old news at this point and are considered by most people to be good practice rather than true sustainability. Some breweries, however, have taken the concept of sustainability and applied it not only to their products but to their build-outs and operational models. Spearheading this movement toward greener building for craft breweries is Mother Earth Brewing in Kinston, North Carolina.