Technological innovation always shakes up an industry, and the surveying industry is no exception. All throughout surveying, machine guidance systems are gaining acceptance. The increased adoption of this technology by the industry is renewing the importance of surveyors. Machine guidance systems require skilled workers to calibrate and operate, and surveyors are in the best position to do this job. In order to capitalize on the opportunity, surveyors will need to learn to use machine guidance and promote their new skill.