Lisa Taylor Minor

Lisa Taylor Minor

Lisa Taylor is a freelance writer and marketing consultant. She has more than 16 years of experience as a communications professional and has worked with a variety of companies in the home products and building materials industry. Originally from Memphis, TN, Lisa earned a BA in Journalism from the University of Memphis in 1995 and a MA in Journalism from the University of Memphis in 1997. She spent the first 11 years of her career working in account service for Memphis advertising agencies Thompson & Company, Oden Marketing & Design, and Carpenter/Sullivan. Lisa then spent five years in Nashville, TN, with The Buntin Group, an Adweek Top 100 U.S. advertising agency, and Louisiana-Pacific Corporation, a leading manufacturer of building materials. Lisa currently lives in Denver, CO, and is Principal/Owner of Wazee Marketing.

Eco-Communities Strive for Sustainability through United, Organized Efforts

Tue, Aug 09, 2011

Throughout the world, residents, businesses, and local government leaders are rallyiing around community-specific sustainability efforts in order to secure a better future. Often referred to as “eco-communities," these villages and cities are addressing factors that impact environmental and economic vitality, such as job creation, public transportation, alternative energy programs, green spaces, community gathering spaces, environmental/recycling programs, and “walkability," which refers to the proximity of shopping, schools, entertainment, and dining to the residents of the community.

Summer Vacation Property Maintenance: Essential Checklists

Wed, Aug 10, 2011

Maintenance of your summer vacation property is probably the last thing on your mind right now, but the end of the season will be here before you know it. Formulating a plan and contacting the professional resources you need in advance can help to minimize frustration and make the upcoming task of closing down your property less daunting. Here’s a handy checklist of interior and exterior maintenance items to keep in mind as the days of summer sun begin to dwindle.

The New Standard of Sustainable Manufacturing Practices

Tue, Jul 12, 2011

Gone are the days when cutting-edge sustainability practices yielded a significant competitive advantage for building product manufacturers. Today’s builders and homeowners not only expect to be able to choose from a wide assortment of environmentally friendly products, they also expect that the companies behind the products to engage in robust sustainability practices when it comes to company culture as well as operations and manufacturing processes. As a result, sustainability has become a cornerstone of doing business for manufacturers, rather than an afterthought.

Green Speak: FTC Provides Guidance on Environmental Marketing

Wed, Jul 06, 2011

In the past two decades, the environment has become a hot topic across most economic sectors, and the homebuilding industry is no exception. As new technologies continue to emerge and as builders and homeowners continue to adopt environmentally conscious practices, the way that we talk about green products and practices is of ever increasing importance. Not only do homeowners expect builders to build green homes, they also expect builders to be able to explain why and how the home is green. Enter the Federal Trade Commission (FTC) and their "Green Guides," which aim to provide guidance on environmental marketing.

5 Quick Fixes for Enhancing Curb Appeal

Wed, Jun 22, 2011

In real estate, old adages don’t exactly apply -- looks do matter and what’s on the outside definitely counts. Whether you are getting your home market-ready or planning to stay awhile (and perhaps secretly coveting that “Yard of the Month” accolade), an exterior home makeover is only a weekend, and a minimal investment, away.

Challenges of Building Green: Certification Programs

Fri, May 13, 2011

Builders and project leaders are taking on a heightened level of responsibility when it comes to deciding whether to participate in certification programs, determining which programs best reflect their values and standards, and ultimately selling the idea and cost of certification to the owner. I spoke with several industry experts to get a better understanding of the challenges associated with building green and certification programs. Although opinions certainly vary, it seems that participation has not yet become an industry-wide expectation because some builders are not yet convinced that certification is necessary.

Challenges of Building Green: Material Selection

Fri, May 06, 2011

Sustainability is quickly becoming a mainstay of the building industry. Although a builder’s motivation for embracing sustainable practices may vary from personal values, to code adherence, to marketing strategy, to owner expectations, there’s no doubt that sustainability is having a major impact on the way we build. The selection of sustainable materials has become one the most challenging aspects of building green, due to the overwhelming availability of product options, negative connotations and misunderstandings related to green terminology, and the industry-wide need for education on sustainable technologies. If you are attempting to cut through the clutter when it comes to material selection, consider these suggestions from some of the industry’s leading sustainability professionals.

The Ever Evolving Meaning of Green

Tue, Apr 05, 2011

Environmentally friendly. Eco-conscious. Green. These terms have become increasingly important for the building products industry. Yet, because no standard definition exists and regulations surrounding environmental claims continue to evolve, many industry leaders find themselves blazing new ground in the green realm. In an effort to capture a moment-in-time synopsis of where the industry stands on environmental practices and products, I asked representatives from various segments of the building products industry to respond to one seemingly simple question: “What does green mean to you?” One simple question yielded diverse and complex responses.

Trend Watch: Artistic, Environmentally-Friendly Wallcoverings

Wed, Mar 09, 2011

For those of you who grew up in the ‘70s, wallpaper may conjure memories of obnoxious stripes and florals that made you want to plan a great escape from your vinyl seat at mom’s aluminum breakfast table. I’m going to attempt to replace the outdated misconceptions that may plague your mind when you hear the word “wallpaper” and introduce a new perspective into your psyche: not only are today’s wallcovering options beautiful and environmentally friendly, many can truly be considered an art form.

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