Connect with homeowners, DIYers, architects, designers, contractors, and industry professionals. Buildipedia's visitors design, build, and maintain buildings of all sizes and make the purchasing decisions that drive these projects. With a site-wide click through rate (CTR) of .96% (source: Google DFP, Feb. 2011), Buildipedia offers targeted, cost-effective placements for your products and services.
Click below to learn about audience, traffic, placements, and more...
Editorial & Audience
Editorial Vision
Buildipedia's editorial team is made up of experienced journalists, architects, engineers, and other industry professionals dedicated to making Buildipedia's content fresh, reliable, and relevant. Because the world of design and construction is so vast, Buildipedia is organized into five media channels plus a materials and systems KnowledgeBase.
For more information about upcoming topics, features, and videos, check out the Editorial Calendar. For more information about audiences and placements, click on one of the channels below.
Visitors to the At Home channel will discover two series of DIY videos, EveryDay DIY hosted by TV personality Jeff Wilson (the DIY Network and HGTV) and 60 SImple Seconds, design ideas, maintenance tips, and remodeling and landscaping trends.
Content Categories
- Bathrooms
- Design Ideas
- Electrical
- Floors
- Kitchens
- Outdoors
- Painting
- Plumbing
- Products & Tools
- Remodeling
- Walls | Windows | Doors
Target Audiences
- Homeowners
- Renters
- DIYers
- Residential Architects
- General Contractors
- Interior Designers
- Residential Developers
Covering the quickly advancing development of sustainable design, practices, and technology, the Go Green channel covers sustainability at every scale.
Content Categories
- Certifications & Credentials
- Eco News & Trends
- Green Energy Technologies
- Green Home Design
- Sustainable Materials & Methods
Target Audiences
- LEED Professionals
- Homeowners & DIYers
- Architects
- Energy Systems Engineers
- Students
- Environmentalists
Showcasing the world's best design, architecture, and urban planning, the In Studio channel contains some of the most stunning imagery on Buildpedia. Visitors enjoy content from partners across the globe – including Pritzker Prize-winning architects such as Zaha Hadid, Norman Foster, SANAA, and Thom Mayne.
Content Categories
- Architects & Firms
- Building Materials & Methods
- Design News & Features
- Design Technology
- Featured Architecture
- Urban Planning
Target Audiences
- Architects
- Urban Planners
- Landscape Architects
- Structural Engineers
- Interior Designers
- Design Students
The On Site channel delivers information on tools and equipment, safety and efficiency, and project profiles. Visitors to the On Site channel find coverage of the practices, products, and workflows that get the project done correctly, within budget, and on time.
Content Categories
- Building News & Trends
- Construction Materials & Methods
- From the Job Site
- Post Mortem: Lessons Learned
Target Audiences
- General Contractors
- Construction Managers
- Product Distributors
- Building Inspectors
- Site Supervisors
- Construction Students
The Operations channel is dedicated to covering engineering; facility management, operation and maintenance; and the infrastructure that supports the built environment, both public and private.
Content Categories
- Engineering & Operations News
- Facilities Maintenance
- Facility Management Technologies
- Public Infrastructure
- Intermodal Transportation
Target Audiences
- Facility Managers
- Infrastructure Planners
- Civil Engineers
- Mechanical Engineers
- Property Managers
- Engineering Students
Like a pocket encyclopedia, the KnowledgeBase is an easily navigated guide to technical information about building materials, practices, and technologies.
Content Categories
- Concrete
- Masonry
- Metal
- Wood
- Openings
- Finishes
- Thermal & Moisture
- HVAC
- Plumbing
- Electrical
- Earthwork
- And many more...
Target Audiences
- Architects
- Specification Writers
- Engineers
- Contractors
- Students
- Homeowners & DIYers
Traffic & Reach
Traffic, Demographics, Reach & Growth Rates
Buildipedia attracts a monthly audience of 80,000 unique visitors (source: Google Analytics, September, 2011). Four of ten visitors come from the United States. Relative to the overall population of Internet users, the site's audience tends to be users who browse from work. Buildipedia's audience members tend to be college-educated. Most users represent significant buying power, as they tend to belong to households with income in excess of $60,000.
Total Traffic: Unique Visitors + Pageviews
Ad Placements & Rates
Display Ad Placements & Rates
Buildipedia features 640x360 display ads on the homepage and each channel's main page. These over-sized ads rotate on 5-second intervals. On pages with Buildipedia's original HD videos, the rotator is replaced by a 640x360 (16x9) video player, capable of running pre-roll and inline video ads.
Most pages on Buildipedia deliver three display ad units in the right-side column. All ads are served through Google's DoubleClick platform, providing industry standard geotargeting and ROI metrics to our advertising partners.
Fixed Rate Ads weekly or monthly sponsorship
- (A) Featured Rotator
640x360 Above the fold
Contact for pricing
CPM Ads cost per 1000 impressions
- (B) Medium Rectangle
300x250 Above the fold - (C) Medium Rectangle
300x250 Below the fold - (D) Wide Skyscraper
300x600 (also accepts 160x600)
Contact for pricing
Video Sponsorships
Original HD Productions
From DIY videos to interviews with award-winning architects to tours of high-tech facilities, Buildipedia's network of HD channels offers firms and manufacturers of all sizes an ever expanding number of targeted placements for their latest brand, build, product, or technology.
Benefits of a Video Sponsorship
- Quality - Buildipedia's production team has years of experience creating broadcast-quality, HD video for globally recognized brands from Bacardi to McGraw-Hill and agencies such as Fitch (WPP), Shift Global, and 180.
- Personality - With on-camera talent like At Home channel host Jeff Wilson (also of DIYNetwork and HGTVPro), your message will be delivered with clarity and high-energy style.
- Distribution - Buildipedia leverages the power of YouTube to provide maximum uptime, image quality, search visibility, social sharing, and seamless delivery to mobile users.
- Lasting Viewership - Once published, your video becomes a permanent addition to Buildipedia's premium content offering, indexed by all the major search engines, and continuously promoted by Buildipedia's own global PPC, SEM, and display advertising campaigns.
Sponsorships can be as simple as a contribution of materials exchanged for on-screen credit; they can be as powerful as an integrated channel sponsorship bundled with display ads and SEM terms available across the entire Buildipedia network. Contact us using the form below and we will help to determine how we can add your brand, build, product, or technology to the growing collection of high-quality video on Buildipedia.com.
