As more Latinos settle into the suburbs, they bring a different cultural understanding of the purpose of our city streets. Learn how the Latin American approach to street life is redefining "curb appeal."
James Rojas is an urban planner, community activist, and artist. He is one of the few nationally recognized urban planners to examine U.S. Latino cultural influences on urban planning/design. He holds a Master of City Planning and a Master of Science of Architecture Studies from the Massachusetts Institute of Technology. His influential thesis on the Latino built environment has been widely cited. Growing out of his research, Mr. Rojas founded the Latino Urban Forum (LUF), a volunteer advocacy group, dedicated to understanding and improving the built environment of Los Angeles’ Latino communities. Currently he founded Placeit as a tool to engage Latinos in urban planning.