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Green Speak: FTC Provides Guidance on Environmental Marketing

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In the past two decades, the environment has become a hot topic across most economic sectors, and the homebuilding industry is no exception. As new technologies continue to emerge and as builders and homeowners continue to adopt environmentally conscious practices, the way that we talk about green products and practices is of ever increasing importance. Not only do homeowners expect builders to build green homes, they also expect builders to be able to explain why and how the home is green. Enter the Federal Trade Commission (FTC) and their "Green Guides," which aim to provide guidance on environmental marketing.

Am I a "Green" Hypocrite?

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In this re-post from thegreencivilengineer.com, Bob Faulhaber confronts a tough question: “Am I a green hypocrite?” What answer do you get when you ask yourself this question?

Am I a green hypocrite? I might be... This is something that I struggle with quite regularly. I consider myself an environmentally responsible individual, and sustainability is a core tenet of the business that I founded. With just about every decision that I make, or at least the major ones, I try to consider the environmental consequences of that decision and action. However, I'd be lying if I said that I always made the environmental choice. Most of the time there is probably a good reason for that, but sometimes it’s really just a matter of preference. Does that make me a green hypocrite? I hope not, but I will leave that for someone else to decide. Here are some of my green and not-so-green decisions.

The Procrastinating Blogger

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Meet Jeff Wilson, construction industry expert and host of more than 200 episodes of home improvement shows. Get the inside scoop from Jeff right here on his Everyday DIY blog – and join in the conversation yourself!

I know you’ve been diligently following my DIY Video Series on the At Home Channel here at Buildipedia.com... I mean, c’mon, who would miss all of the excitement of home renovation “as seen on At Home?”

Tools That Facilitate the LEED for Homes Certification Process

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In 2008, the United States Green Building Council (USGBC) launched its LEED (Leadership in Energy and Environmental Design) for Homes program with the intent of capitalizing on the momentum of other LEED programs and revolutionizing the way homes are built. Since the inception of LEED for Homes, more than 10,000 LEED homes have been certified, providing builders a way to differentiate the products that they offer. It has also given home builders the opportunity to provide homes with higher marketability. Making the transition from traditional home building to green home building can be a daunting task: the following tools will facilitate the building of a LEED-certified home.

Mitigating the Risks of Green Construction

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Green building practices have come on the scene so fast that many implications – and unintended consequences – are just now coming to light. How can you protect yourself, legally speaking, in these new situations?

Environmentally conscious building practices are typically associated with positive outcomes, such as improved energy efficiency, reduced material waste, financial savings as a result of tax incentives, and improved builder reputation. In addition to these benefits, research indicates that certified green buildings cost less to operate; command higher occupancy rates; contribute to a healthier, safer environment; and can possibly enhance employee recruitment and productivity.

Handling Liability for Sub-Standard Asphalt

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Welcome to the On Site channel’s Construction Administration Column. This column covers the question of liability when asphalt work is judged to be substandard.

Columnist David A. Todd, P.E., CPESC, has 37 years of experience in the architecture, engineering, and construction (AEC) industry and has performed much construction administration during that time. He will answer questions from our readers or from his own practice and will provide answers based on his understanding of the construction process and administration of the construction contract. The focus will be on the customary duties of the owner, contractor, and design professional as typically described in the contract documents.

U.S. Infrastructure – Obvious but Unnoticed

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One of my college friends, Lisa Starling, recently had an audition in Los Angeles for a new role in a daytime soap opera. She had been working in local theater on the East Coast for two years, and was really glad to have this fantastic opportunity in California.

Five Signs Your Software Solution is Not Designed for IPD

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What does the word “Integrated” in “Integrated Project Delivery” (IPD) mean? While there is no single, authoritative definition of IPD, interpretations can be taken from the IPD report published by McGraw-Hill Construction and AIA California Council, along with looking up the definition of the word “integrated” on dictionary.com:

in•te•grat•ed [in-ti-grey-tid] adjective: combining or coordinating separate elements so as to provide a harmonious, interrelated whole.

Information Portability for Construction

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Unlike many other industries, the construction industry is, by nature, required to be highly mobile and portable. In major commercial construction projects, hundreds or thousands of workers converge on a specific geographic location for a period of time lasting from a few months to a few years. Then, everything is packed up and relocated to a completely different location. Due to the dynamic nature of industry relationships and projects, many of the workers will actually be spreading their time across multiple job sites at any one time.

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