Virginia Roofing Firm Relies on Valoré Slate

“The quality and authenticity of this DaVinci Roofscapes product matched with its affordability has allowed us to carve out a successful business niche in our area,” says Nathan Barbuto, Jr., owner and president of Nathan’s Roofing, Windows & Siding out of Glen Allen, Va. “This product has helped increase our sales while providing homeowners with a premium impact-resistant roof that helps protect their home from severe weather.

“Valoré Slate is the primary style choice in the Richmond area for our customers. We back up the product with the 50-year Masterpiece Warranty that completely covers the homeowner for material and labor during the first 15 years of the warranty should there be a product defect that causes a roof leak. That’s an impressive offering we’re pleased to stand behind.”

In business since 1991 with his wife Debbie as a partner, Barbuto and his company are members of the DaVinci Masterpiece Contractor Program. The company does many of its Valoré Slate installations in medium- to high-end subdivisions in western Henrico County.

“As soon as we learned about the Valoré product we knew we had uncovered a terrific business opportunity for our marketplace,” says Lee Baughn, office/project manager at Nathan’s Roofing, Windows and Siding. “We have increased our competitiveness and our sales by offering this quality product. We sell the benefit of the warranty, which is available exclusively to members of the DaVinci Masterpiece Contractor Program, along with the experienced quality of our company’s installation.

“Most importantly, we believe in this product. The finished appearance and minimal-maintenance aspect are greatly appreciated by our customers.”

Modeled to replicate slate tiles, Valoré Slate single-width roofing tiles are crafted using 100 percent pure virgin resins to provide a sustainable product. The 12-inch wide tiles have a half-inch thickness that is twice the thickness of most other synthetic slates. As with all DaVinci products, Valoré Slate tiles resist fire, curling, cracking, fading, mold, algae, fungus and insects.

Valoré Slate polymer roofing tiles are available in the full spectrum of 49 authentic colors. Valoré utilizes DaVinci’s proprietary VariBlend™ technology to form varying shades from tile to tile creating an infinite number of color shades. Each Valoré Slate blend melds multiple color tones to create a natural variance in color, enhancing the realistic appearance and fits beautifully with its surroundings. Valoré tiles are also available in EcoBlend® cool roof colors, which help reduce heating and cooling costs and meet LEED-NC and are ENERGY STAR® qualified.

“We had installed a few of the DaVinci Multi-Width roofs several years ago, but it wasn’t until we focused on the Valoré Slate products that our business with polymer roofing really began to grow,” says Barbuto. “Now we’ve started to do a few projects with the company’s very realistic-looking Bellaforté Shake and Bellaforté Slate roofing tiles. We think these newer products may be a way for us to strengthen our position in the Richmond marketplace even further in the future.”