Understand product basics: what a primer is, what functions it serves, and how the marketing hype underserves the consumer.

The latest trend in the paint industry is "paint and primer in one," and it has proven to be quite the controversy. Technically, the only newness about it is the hyper-marketing aspect. The phrase "self-priming" has been a line item on some paint labels for decades. Indeed, some products are formulated for application directly over bare substrates, such as floor enamels and some concrete products. Given the variety of products available in the wider market of general, non-specific paint finishes, it is impossible to say which ones employ precisely which technologies. However, it is possible to understand product basics: what a primer is, what functions it serves, and how the marketing hype underserves the consumer.

If you're unfamiliar with the title of this article, or this important subject matter, don't feel bad – you're not alone. Confusion and a lack of awareness is the rule, rather than the exception, when it comes to the federal Environmental Protection Agency's (EPA’s) new Renovation, Repair, and Painting (RRP) rule, which totally redefines the way much of home remodeling is conducted. It centers on the control of dust from lead paint created from during RRP, not the elimination of the lead itself. The RRP rule is monumental – in its complexity, in the nature of the changes, and in the cost involved in compliance. Here's the EPA's explanation in a nutshell: “Under the rule, beginning April 22, 2010, contractors performing renovation, repair, and painting projects that disturb lead-based paint in homes, child care facilities, and schools built before 1978 must be certified and must follow specific work practices to prevent lead contamination.”

Many older homes have brick masonry fireplaces that can date a room. Short of removing the brick, what can you do to create a more modern look? One common method is to give the fireplace a new coat of paint. Join the At Home channel host, Jeff Wilson, and guest Joe Grywalski, of JNG Painting, for a tutorial on painting a brick masonry fireplace.

Keep Rooms Looking and Smelling Fresh

Sherwin-Williams has enhanced its ever popular, zero-VOC* Harmony product with a formula that offers improved application, better hide, and new odor-eliminating technology that actually reduces odors in the air, keeping rooms smelling fresher longer. The length of time for which Harmony actively reduces odors depends on the concentration of the odors, the frequency of exposure, and the amount of surface area being painted. Harmony also withstands frequent washings and resists mildew on the paint film with an antimicrobial agent.

Explore Color

Sherwin-Williams celebrates individualism through its thoughtfully-selected colormix™ 2011 collection. Whether our client's passion is a love of antique maps, a fascination with 3D animation, or a collection of batik-patterned dresses, the professionals at Sherwin-Williams can help clients to embrace their passions and use them to guide a project’s decorating direction. The 39 colors selected by Sherwin-Williams color experts for colormix 2011 are grouped into four palettes: Purely Refined, Bold Invention, Restless Nomad, and Gentle Medley.

As the old saw goes, the proper tools make the job; this applies to painting as well. Purchase quality tools and materials. DIYers save on labor costs and can easily justify paying the price of quality tools. Tool quality and price vary widely, but you can find good quality at a medium price. The right tools will help you to achieve your goals of increased quality and decreased work time.

Previously in our series on painting, we looked at set-up and interior painting tips, as well as exterior paint failure due to moisture. Although most homeowners will want to leave exterior painting to the professionals, we will discuss exterior painting work that DIYers can perform. At the least, gaining an understanding of exterior painting will benefit homeowners when they're making decisions about home maintenance and improvement.

Paint failure occurs for many reasons, but moisture is a common cause. It is important for a homeowner to not only notice moisture problems, but to hire a competent painting contractor who can identify their causes and make the necessary corrections. Moisture as a source of paint failure falls into three general categories: systemic moisture, structurally caused moisture, and moisture caused by human error.

In our last article on DIY painting basics, we discussed setting up an effective workspace and managing the workflow. We're now ready to work, and we'll discuss tips on preparation and finishing your interior painting project. Painting serves two purposes -- to beautify and to protect surfaces. Beautification takes a more prominent role in interior painting than in exterior, where protection is your higher concern. Proper surface preparation is equally important in achieving both purposes. Preparation is the most time-consuming and difficult aspect of any painting job, although it is also the most important. Proper preparation will produce a finish that will look great and last far longer than poor preparation will.

When I think about DIY painting basics, I think about process and procedure -- setting up an effective work space and job sequencing. I have been at this business for a long time, and I have seen and learned a lot. I have met homeowners of all competencies, each of whom seemed to lack this understanding of process and procedure. Throughout this series, we will look at interior and exterior application techniques, including tips and tricks. The goal is to help the DIYer produce a higher-quality result using fewer resources.

The best alternative to plain painted surfaces used to be wallpaper. But wallpaper is difficult to remove, and installing it requires a lot of prep work, not to mention the time spent on precision measuring, cutting, and hanging. Faux painting can have an effect that is just as dramatic, but it isn’t as much of a commitment. And painting is one of the least expensive ways to customize a space.