Therma-Tru Ranks Highest in 2013 Brand Use Study

“Year after year our team works diligently to create premium quality entry doors for our builder customers,” says Mark Savan, president of Therma-Tru Corp. “We appreciate the dedicated support of the builders who are purchasing and installing our innovative entry door systems on a regular basis.

“These two important study categories show that builders appreciate the value they receive from Therma-Tru fiberglass and steel products. Builders show this with their repeat business and commitment to purchasing the Therma-Tru brand.”

In the category of “Brands Used the Most,” Therma-Tru exceeded the nearest competitor by more than double the response preference in the 2013 study.

Savan cites his company’s leading status in the 2013 Brand Use Study as an example of builder appreciation for the doors manufactured by Therma-Tru. "We’re known in the industry for creating the entire entryway system, not just the individual components that go into constructing our top-quality doors,” says Savan. “When a builder selects a Therma-Tru door they’re getting aesthetic appeal, energy efficiency, ease of installation, and durability. Builders rely on Therma-Tru products to add value to their homes and bring long-term satisfaction to their homebuyers.

“We could not be in this year-after-year winning position without the important relationships that we have with our fabricators and dealers," Savan says. "Our channel partners serve a critical role in bringing Therma-Tru products to market, and this high ranking also recognizes their dedication and hard work. Together, this is a teamwork effort that ensures a smooth, successful product flow from our facilities right to the consumer’s home.”

The yearly Brand Use Study, presented by Builder magazine, originated in 1998 and includes a nationwide survey of builders on their preferences related to a wide variety of products and brands. Therma-Tru has captured the highest ranking in the “Brands Used in the Past Two Years” category since the inception of the program. Results of the 2013 Brand Use Study are being made available in an upcoming 2013 issue of Builder magazine.